Brand & Website Guide

Hello Kassana! Welcome to your new digital home. I hope you find this Brand & Website Guide helpful and empowering. Beyond this Guide, Squarespace’s award-winning customer support and online guides are also awesome.

I hope you see your own truth and beauty reflected in your website, and that it emboldens you to share your magnificence unabashedly - so that more people can have their lives touched by you. Love, Christina

Brand Font

headline

Linotype Sabon

body font

Karla is the font you use in paragraphs.

subheaders: muli

brand colours

 

website training

video 1: website grand tour

video 2: editing basics / homepage

Note: I’ve added the watercolour background image to your Google Folder! It also exists in your site’s Image Library, alongside all your other website images. You can access your Image Library whenever you click ‘add image’ within an image block or section background.

VIDEO 3: ALL OTHER PAGES

SQUARESPACE GUIDES

Here are some helpful Squarespace guides for you to check out. Some guides have different instructions for Squarespace 7.0 & 7.1. Your site is version 7.1.

HOW TO SEND NEWSLETTERS

HAVING A BLOG

HOW TO SET UP AN E-STORE

SQUARESPACE SCHEDULING

SQUARESPACE SEO CHECKLIST

IMPROVING YOUR GOOGLE RANKINGS

SEO

I’ve already configured your site SEO, but remember that organic (unpaid) SEO takes time. Google loves an active site, so keep sharing, consider blogging, use the best practices listed below, and check out the guides above for more details:

  1. Images Size: Images should be no bigger than 500KB for optimal loading speed and Google ranking. Big banner images should be 2000-2500px wide. Bulk Resize Photos is a great site for reducing image sizes while retaining quality. You can drag in a batch of images to save time.

  2. Keywords: Using keywords will help Google know that your page is relevant. The trick is simply to think about what keywords your ideal person is Googling to find that particular page / image. You can use keywords in:

  • Image titles

  • Page titles / descriptions / URLs (Page Settings > General)

  • Headers

  • Blog: title / ‘tags’ section / url slug

  • SEO Site Description (Marketing > SEO)